There is a certain adventure and pleasure in discovering the perfect book. For Kinokuniya's 2015 Christmas campaign I worked together with their wonderful team to evoke just that sense of adventure.

The campaign was comprised of a gift guide insert in the Sydney Morning Herald, outdoor advertising around the city of Sydney, a print run with Avantcard, a wapping great 9 metre window installation, a mural on the window of Wedge Gallery, and a good swathe of in-store signage.


Photographer Rachel Murdolo