When Fuel Communications requested a christmas card I confronted them with a choice between healthy Christmas cynicism and something vaguely more positive. In the end they deftly sidestepped my jaded take on the holiday season (for the children) and we set about rebuilding Santa's public image. Everyone over at the PR agency pitched in with ideas to help out 'old mate' and ring him into the new year with a little bit of panache.


Agency Fuel Communications