Mastercard recently partnered with the Seymour Centre to launch their new season of theatre for kids. The shows included adaptations of timeless children's books including Snugglepot & Cuddlepie, Spot The Dog and 52 Storey Treehouse, as well as a show about how tremendous dinosaurs are (which is quite a lot as it turns out).

A social-media campaign went behind the scenes for a look at how shows go from page to stage, with all photographic content framed by an illustrated playhouse – a visual homage to the original books, and to the excitement of a trip to the theatre.


Agency Whybin TBWA Sydney
Art Direction Sai Nitivoranant
Copywriting Delia Liang