Goldfinch Editing Services are experts in technical and plain English editing. The brand sets out to show that they are approachable, clear-eyed, reliable authorities of the written word. This project addressed top-line brand principles, logo and iconography.

Icons:
• provide a friendly counterpoint to more formal aspects of the brand.
• introduce the visual language of editing.
• pair that visual language with the activities of a diligent, energetic finch.
• acknowledge the world of writing by referencing the traditional methods and textures of print.
• avoid standard corporate icon treatments.